University Research Base

THE ROLE OF AI-DRIVEN SMART TOURISM ASSISTANTS IN ENHANCING PERSONALIZED TRAVEL EXPERIENCES: A COMPARATIVE ANALYSIS OF EMERGING AND DEVELOPED MARKETS

Dr. Summera Khalid

Associate Professor, Department of Foreign Economic Activity and Tourism, Tashkent State University of Oriental Studies, Tashkent, Uzbekistan,

Keywords: AI-driven travel, Smart tourism, travel personalized experiences, digital transformation, tourism trends

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Abstract

Artificial intelligence (AI) is rapidly reshaping the tourism industry globally, influencing the interaction between travelers and experiences, destinations, and services. The study examines the role of AI-powered intelligent tourism assistants in delivering personalized travel experiences, analyzing both emerging and developed markets. By comparing the satisfaction, of travelers, integration of AI, and readiness infrastructure, the research shows main differences in consumer engagement and accessibility. Whereas the regions in advanced technology use AI for tailored recommendations, developing markets, and seamless automation struggling frequently with gaps in the infrastructure and digital literacy. Despite these challenges, innovations in AI have enormous potential to transform the landscape of tourism globally. The study also examines valuable insights for tech developers, industry professionals, and policymakers for bridging and improving the digital divide and AI-driven personalized travel experience.

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