University Research Base

DIRECTIONS OF STRENGTHENING EDUCATION BRAND IN FOREIGN COUNTRIES

Dilfuza Shakirova

TIU, head of Foreign Languages Department

Keywords: internalization, brand extension, brand alliance, distance learning, joint degree, joint programme.

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Abstract

In order to create a strong brand higher educational institutions (HEI) use different marketing strategies as brand extension and brand alliance, caused by internalization and globalization. Another direction of strengthening an education brand of an education establishment is distance learning, has become popular different aged and positioned people, was the only mean of education during pandemic situation caused COVID-19.

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